About US
About The Idea Tank
We believe in powerful storytelling through compelling copy, creative, and video content. The Narrative paradigm states that all meaningful communication occurs via storytelling and reporting of events and that has never been truer in this day and age.
At The Idea Tank, we focus on the pieces that matter. We establish brand foundation through creating a platform of brand history, purpose, and meaning that customers and clients can advocate for. We take on all marketing avenues so you can focus on running your business, leave the creative to us.
Our Approach to Digital Marketing is Centered Around Learning & Growing With Your Users
In order to clearly understand your audience, we begin with an in-depth series of questions to help us get to know the market you serve. We are analytically driven by utilizing analytics from social or website traffic, we help you to then make educated and informed decisions on where to best place your marketing budget for success. In regards to branding, we focus on 3 aspects.. authority, community, and value added. A mixture of these 3 in any brand scenario creates the formula for exponential growth.
Our Values
Authority, Community, and Value Added is often what we center our strategy around. Here is why:
Authority
No matter the industry you service, being regarded as an authority creates trust among your current and future customers.
Community
Now more than ever, it is imperative to be connected to the community you service. By interacting and being present where your audience is, you open the door to creating meaningful connections that lead to business and revenue.
Value Added
Many people underestimate the things they know and the value that holds. By providing free value, you are giving a reason for people to continue coming back to you as you nurture the relationship.